SAKI
Brand identity & packaging
A distinct identity for organic beauty, from first impression to packaging.
The brief
Build a premium visual identity for an organic beauty brand without relying on familiar green-and-brown category clichés.
The approach
An elegant typographic wordmark, a muted palette and a clear packaging hierarchy bring the digital and physical identity together.
Design decisions
- Give the wordmark space to breathe.
- Pair sage, cream and charcoal with clear product information.
- Keep the packaging system consistent across product lines.
Deliverables
- Visual identity
- Packaging design
- Brand guidelines
- Art direction
Project gallery.
